May 18, 2021
Emily Chang is the CEO of McCann Worldgroup, China. Prior to accepting this new role, she took a year off to write a book called The Spare Room, the topic of her first TEDx Talk. Before that, she served as cmo for Starbucks China, where she was responsible for marketing, sales, loyalty, customer engagement, and the digital ecosystem (ecommerce, loyalty, payments, partnerships). She led the teams that tripled digital tender across stores, helped open the first Starbucks Roastery outside of Seattle, and launched the brand’s delivery program.
Prior to Starbucks, Emily was the Chief Commercial Officer for IHG, Greater China, where she was responsible for all commercial functions across Greater China. Looking after 320+ hotels and an team of 5,200 Sales & Marketing members, Emily spearheaded the market share turnaround of six hotel brands and the contribution mix of three loyalty programs. She also invested in building new BI and Digital capabilities and differentiated the group with a focus on Branded Guest Experiences.
A strategic business leader with over 20 years of experience, Emily is known for crafting O+O customer experiences and cross-cultural team leadership. She began her career at Procter & Gamble and Apple.
Outside of work, she sits on the board of SOS Children’s Villages and loves to teach, read and write in her free time. Most of all, Emily enjoys spending time with family: her husband of 20 years, her 11yr daughter Laini, Holly Berry their rescued mutt, and Jellybean, their pygmy hedgehog.