Aug 27, 2019
Jose Pinero is the Founder & Chief Mentor at Latino Leadership Performance (LLP), a diversity consulting firm that helps companies better understand and nurture their Latino employees via keynotes, live & online seminars and coaching.
He has a unique skillset: 20+ years Fortune 100
experience, leading Diversity and Multicultural efforts in the Tech
industry, being a gifted storyteller, and applying strategic and
systemic approaches to complex problems.
Prior to LLP Jose was a Principal at YOJ Creative, a boutique
marketing agency, whose clients included Starbucks, Microsoft
Corp., Google, and the Nobel Peace Prize. Jose spent 18 years at
Microsoft in a variety of marketing and strategy roles for
categories such as new devices, Xbox, entertainment initiatives,
business solutions, games, and consumer offerings.
For half a decade he led the diversity and multicultural marketing
initiative for all of Microsoft. In this role, Jose was the
voice of Microsoft to the U.S. Hispanic community and an advocate
for Latino opportunities. Before Microsoft, Jose performed brand
management at Procter & Gamble.
Jose holds a Master in Business Administration from Georgetown
University and Bachelor of Science from Cornell University. He also
completed the UCLA Latino Leadership Institute, Northwestern
University Executive Marketing programs and has 20+ years’
experience in coaching and mentorship.
Jose was the Chairman of the Board of Directors for Hopelink, a
non-profit organization promoting self-sufficiency for all members
of the Seattle Eastside community. Also he was a Board Member of
Global Partnerships, an organization dedicated to expanding
opportunity for impoverished people via microfinancing.
Jose has received several awards, including Latin Business
Magazine’s “Top 100 U.S. Hispanics to Watch”, “Top 100 Prominent
Latinos in the Business World”, the National Urban League’s Donald
H. McGannon Service Award, and Defining Trends Magazine’s “Latino
Trendsetters” award. He has been a keynote speaker or panelist
at top Latino and Diversity events, including the NCLR, National
Urban League, US Hispanic Chamber of Commerce, Hispanicize, Future
of Latin Media – Convergence conferences. He has been featured in
top Latino TV and radio outlets such as Univision, Telemundo, CNN
en Espanol, and public broadcasting stations.
Jose is the author of the forthcoming book -- Mucho Success: How Influential Latinos Made It in America and podcast host for Mucho Success: Conversations with the Most Influential Latinos in America.
In his spare time Jose plays electric guitar, reads psychology books, travels and spends time with his loved ones. He is a lover of music and trivia and was a member of the Recording Academy of Arts and Sciences (Grammys). He divides his time between Los Angeles, Seattle and Puerto Rico.